Tailored. Focused. Strategic. 

When it comes to setting a strategic direction for your business marketing and communication, knowing where to start is often your biggest hurdle. Our strategic marketing and communication workshops are an ideal solution for organisations wanting to take the first step towards developing a clear communication strategy or marketing plan.

Image courtesy of Sebastiaan ter Burg

Image courtesy of Sebastiaan ter Burg

Half day strategic communication and marketing framework

A great workshop for start ups and small businesses wanting to formulate a strong strategic framework for their marketing and communication activities. 

This productive half-day strategy planning session will help you clarify your goals and objectives, identify key markets, set your organisation’s strategic priorities and start mapping your marketing direction into a clear roadmap of activity.

Following the workshop, we will capture all of the outcomes and actions into an A3 action-driven marketing communication roadmap, giving you the foundation for a strong, sound marketing communication plan.

  • Goal and objective setting - what do your want to achieve? Refining your business marketing and communication objectives

  • Stakeholder analysis and market segmentation - who are you targeting?  

  • Strategic planning - what are your strategic priorities for the future?

  • Action and implementation - how will we achieve your short and long term goals?

Full day strategic communication planning workshop

During a full day strategy planning session, we will work through all of the elements of a successful plan with you – environmental and stakeholder analysis, goals and objectives, market positioning, strategy and implementation planning. 

  • Stakeholder and environmental analysis
  • Goals and objectives
  • Key messages
  • Strategic priorities 
  • Implementation plan

Following the session, we will review and consolidate key outcomes into a strategic, results-driven marketing communication plan for your business. 

 

We will tailor a workshop or planning session to meet your specific needs and business priorities.

  • Reputation management 
  • Product or service marketing planning
  • Media/PR planning 
  • Campaign planning 
  • Issues and crisis communication planning
  • Strategic planning
  • Stakeholder engagement workshops
  • Website planning sessions
  • Social and digital media planning planning
  • Brand strategy and creative development workshops
  • Small business and start up workshops